Services

What do previous client wins or current work say about your current value proposition?  What types of further productization can occur within your agency or business?  Where can you create value that separates you from competitors?

I will analyze these components to offer initiatives for creating personalized or vertical-specific value propositions to be applied with a test & learn approach.

Do you want to use PR to create buzz around thought leadership? Are there certain prospects that need a carefully orchestrated engagement strategy?  Do you need support implementing an ABM or marketing automation led approach? 

I have managed large PR launches and created pieces designed for sales. For prospecting I can design messaging sequences for A/B testing, write scripts, build a CRM, and help you scale.

What type of content is going to resonate with your customers? What are examples of client work that need to be put in presentable format? What processes are in place for content creation - frequency, usage, nature, and distribution?

My agency work has required extensive materials creation and re-purposing. I excel at telling a sales story and working with marketing teams to take client insight forward creatively.

How do you want to reach your clients? Is it cold-calls, linkedin's, emails, or social? Is it paid advertising, podcasts, partnerships, UGC, or blog posts? Do you want to spin up custom webpages? 

I can design messaging tactics that lean on my creative background and get coverage so you are getting more leads engaged and informed.

What does your CRM currently look like? How are reps working with enablement, marketing, and commercial growth leaders?  When a lead comes in how are SDR's managing it? What tools is your agency/business currently using? 

I can help you connect sales tools and automate processes that drive connectivity between your leads, attribution, and pipeline management.

Do you need someone to own a sales process from end to end? Someone who can farm leads while also pitching and closing the same day? Someone thats a problem solver with the bias for action to drive pipeline leads forward to close?

I am experienced in creating business cases for clients and can both prospect and pitch at pace. I also understand stakeholder management and what it takes to negotiate for a close.